The Traditional Store Labor Ledger
A medium-sized retail store operating 10:00-22:00 (12 hours) needs 2 sales associates on rotation, monthly labor cost approximately 16,000-24,000 RMB. Extending to 24-hour operation requires 3-4 staff, monthly cost 30,000-50,000 RMB.
AI Digital Human Frame Screen Cost Structure
A 65 inch AI digital human frame screen hardware costs approximately 15,000-25,000 RMB (one-time), with annual software service fees of 3,000-5,000 RMB. Over 3 years, monthly amortized cost is about 600-900 RMB. Power consumption adds 100-150 RMB monthly. Total monthly cost: 800-1,050 RMB.
Where the Savings Come From
AI digital human frame screens handle about 60-70% of standardized inquiries: product specs, inventory checks, pricing, promotional information. Human sales associates are freed from repetitive Q&A to focus on high-value personalized service.
Real Case: A Cosmetics Chain Brand
Deployed 1 AI digital human frame screen per store across 20 locations. After 6 months: daily inquiries per store rose from 85 to 137 (+61%), with AI handling ~72% of standardized questions. Per-store monthly labor costs dropped ~4,000 RMB, annual savings of 960,000 RMB across 20 stores.
ROI Calculation
Per store with 1 unit: hardware 20,000 RMB + annual service 4,000 RMB = 24,000 RMB first-year investment. Savings from reducing 1 sales associate: 48,000 RMB/year. First-year ROI: 100%. Second year onward: annual ROI reaches 1,100%. This is among the highest-ROI intelligent solutions in commercial displays.